Father’s Day marketing is a good chance to give influencer marketing a try, and SheaMoisture Men did it quite well in 2021. The brand cooperated with Kareem James to celebrate Black fatherhood. The songwriter created an original lullaby,  “Light Inside of You” for the campaign.


I Love You, Dad! – Jimmy Kimmel Live! – 2017

 

Jimmy Kimmel makes his audience do quirky things and record them traditionally. In 2017, he asked people to yell at their father with love saying “I love you, dad” as loud as possible.

The kids caught their fathers when they really didn’t expect it, and the compilation video is humorous to see. Jimmy Kimmel Live’s YouTube video hit more than 12 million views and got viral, to mention the success of the Father’s Day marketing campaigns.


Hallmark UK and Ireland – 2019

Hallmark’s Father’s Day offering is one of the most emotional Father’s day ads. They show us the modern view of COO Email List dads with sweet words. They present all dads here, from the baby-wearer to the handyman.

COO Email List

 


Thanks Dad – Kate Spade A Father’s Lullab

Father’s Day email marketing examples are also inspiring. As a highly impactful branch of digital marketing, emails allow companies to contact the target audience directly. We like this Kate Spade email campaign for Father’s Day as it’s sharp-witted.

If you’re not familiar with the brand, here goes a brief intro: Kate Spade is a womenswear business. So, their target audience doesn’t cover the dads. Therefore, they chose to mention the menswear side of the business, which is Jack Spade. Rather than being too direct, they mentioned Jack Spade in their email organically.


What Is the Importance of Father’s Day Ads A Father’s Lullab

We celebrate Father’s Day being graceful of their love. The effort of fathers and father-like figures in families are recognized and celebrated worldwide. This way, brands have a great chance to create human contact with real-life experiences and emotions. On Father’s Day, the aim is to honor fatherhood and paternal bonds in addition to their influence on society. From the first time, it was celebrated in 1910, many changed in societies and family structures. Special days such as Father’s Day, Mother’s Day, and Valentine’s Day are influential for brands, especially if they are directly related to their target audience. So these days deserve a bit of attention to come up with good ideas.

When we look at these Father’s Day marketing ideas, we can even tell that the campaigns are getting more successful if they

  • care about the diversity among the audience,
  • follow up on the trends,
  • create emotions in the audience (they can make you cry, laugh, get surprised, etc.),
  • contribute to public issues.

While creating Father’s Day ads, it is an important matter to know the sensitivity of this day. Brands should know that they are reaching out to people who can have sad memories regarding this day. Hereby, it is necessary to have open-minded and general ideas to express the feelings of all.


Both fathers and father figures, it is their day to celebrate and live special moments with their loved ones, as mothers do on Mother’s Day.

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