Allow the company to survive in a changing. And complex environment like the one we live in. How to define the brand strategy. Normally when you ask an executive if his company. Has a defined brand strategy, he almost always answers yes. But if he asks what it is, it may take him a little longer to answer and many times at most. He lists a series of values ​​that supposedly define them. But a brand strategy does not consist (only) in defining values. Which are also often more wishful than real and interchangeable between companies. Defining a brand strategy consists of formulating a value proposition that must derive.  From the vision and business strategy be based on the identity skills.

Abilities and culture of the company and refer

Abilities and culture of the company and refer to the experience that the company can offer its customers. and the social value it brings Image Manipulation Service to the community. Therefore, in its definition, both the internal and external vision of the brand must be taken into account. A successful brand strategy is therefore. located at the intersection between both fields.  When in addition to responding to the reality of the company. It distinguishes it from its competitors and is relevant to its customers. Therefore. To develop the brand strategy it is necessary to: Define their own and distinctive point of view about the product. Market and the context in which they operate Reflect on the company’s DNA and how it reflects the skills. And characteristics that make it unique and different from the rest And, finally, to synthesize these tangible and intangible elements into a purpose and a value proposition that makes our brand unique.

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legitimate that the company can make tangible

Relevant to our customers, legitimate that the company can make tangible with reasons to believe and that can be sustained. in the time. All these Business Lead reflections must be synthesized in a model known as the strategic brand platform that must consider at least these aspects: The purpose : the essential value in which you believe and your reason for existing The value proposition : what makes the brand different and relevant over time The personality , tone and style of how you speak and behave The pillars : they are the tangible elements on which the brand relies to legitimize its idea Brand territories : the space where the brand exemplifies and makes its value proposition tangible in the mind of the customer or consumer For this, it will be necessary to go through a process that includes analysis of the current.

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