Bringing the drivers closer to their fans. Formula 1 This new generation of fans demand that the sport itself be reinvented. Project manager: the key to success between the company and the brand Lydia Lafitte Project manager: the key to success between the company and the brand Posted on October 13, 2022 The project manager also has to manage the relationship we build with clients to help grow the brand and the business itself. A few days ago we introduced you to the figure of Project manager . We talked about his caretaker role, his organizational capacity and his transversal vision of projects. Today we want to focus on project management from an external point of view.

We build with customers helps us grow

As we have said, we must know how the relationship we build with customers helps us grow the brand and the business itself. “The main axis Photo Retouching of this relationship must be effective communication, based on professionalism and empathy” And to start this communication we must know our interlocutor , with the aim of adapting our message so that it is always received in the best way. Responsibility within the company In the first place, as a project manager we must know your responsibility within the company and identify if you will be the person who makes the project decisions. If this is not the case, the most advisable thing would be to involve from the beginning those profiles that participate in decision-making. This fact will help us to align the expectations of the project.

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One of our clients needed to carry out a naming project

To make them feel part of it. For example, one of our clients needed to carry out a naming project. Much of the team had a strong emotional Business Lead attachment to the existing name. Many of them had been part of the creation process, making them reluctant to change. From the management area we identified this circumstance and decided to involve them from the beginning in the creation process. The result was positive, they internalized the need for change and participated in the new election, with which acceptance was progressive. Project Manager II The so-called “expertise” Another key aspect will be knowing their expertise . We should not take for granted that all profiles have a high level of branding knowledge. We must be aware that we can have very different professionals in front of us.

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