When should we update any aspect of our brand. In the first place it is necessary to insist that when conceiving. Creating a brand, as well as all its signs…

A style and a type of associations partly by itself but also by conventional. Or cultural factors that may vary slightly with the trends of the moment.  Most importantly, In…

Options (tests), and the legal processes that guarantee its viability at an international level.  Among others. In addition, of course, to guarantee that the name is appropriate. With respect to…

In what areas it should act, in which it should not. And in what way Determine verbal behavior patterns. Transversally for all its spokespersons Being able to rank. And order…

Situation, workshops , validations the result will be a roadmap that indicates short. However, Medium and long-term plans from a global, multi-departmental and multi- stakeholder perspective . However, In this…

Allow the company to survive in a changing. And complex environment like the one we live in. How to define the brand strategy. Normally when you ask an executive if…

We know that with great care and dedication on the part of the entire team, a very positive merger will end up producing , which ends up translating into a…

With very diverse positions brand managers, marketing directors, creative directors, etc.) and above all, from very different sectors (banking, retail, food, industrial, etc.). For this reason, from the project management…

Bringing the drivers closer to their fans. Formula 1 This new generation of fans demand that the sport itself be reinvented. Project manager: the key to success between the company…

The Facebook cover photo includes a message to indicate to the visitor the exact place to click, clever! Note that this cover respects the spirit and graphic codes of the…

Create a card with several people: a real good idea! Here is a perfect greeting card for someone living far from their loved ones. Did you know that you can…