That the world of advertising has been totally since the appearance of new technologies is no secret. Impersonal television and radio advertisements are fading, while advertising designed by and for the end user flourishes . All this has its own name and that is content. What is content and how can it help you? Much has been said about this term in recent times, but the truth is that not all people know for sure what they mean when they talk about it. When talking about branded content . Reference is made to an innovative type of advertising, on the company’s values ​​and that goes beyond what traditional advertising has you to.

It is by being an advertising on satisfying the individual tastes of users and finding a connection with them, in addition to not being so intrusive and whose strong point is in providing relevant and quality content. Accustomed to television advertising that breaks into homes at  Honduras phone number any time and shows you products and services that are not of your interest and whose purpose is solely self-promotional, branded content navigates in a totally different direction.

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This trend in advertising does not seek to make a direct sale by showing the benefits and characteristics of a product. But instead focuses its value on entertaining and making the public fall in love to convert them. Not only into a loyal user, but also into a friend and lover of the brand. thus achieving faithful and lasting relationships over time. There are many platforms and media that branded content uses to be able to communicate its content to users, from the most traditional media to social networks, blogs and even sponsorship or street marketing actions.

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Any medium that can really connect the user and the brand creating strong ties is valid. But to be honest, all the media related to new technologies such as infographics, videos and social networks are the ones that companies are using the most . It is more than proven that branded content will end up displacing traditional advertising. But can it really help you build your business strategy and encourage sales? The answer is yes. And there are many reasons that say so. digital presence One of the pillars on which every marketing strategy is based is the digital presence.

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The Internet has become one of the main sources of information. If not the first that users consult to obtain data and opinions before making their purchases. So not having a digital presence is synonymous with being stuck in front of the market. Users and your competitors. Branded content is a good driving technique for digital presence. Since. as we have mentioned before. It bases the vast majority of its strategies on new technology media. Having an updated blog and managing social profiles will help you improve your digital presence and ensure. Customer acquisition and loyalty thanks to the Internet.

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