Customer engagement is essential for your clients, connecting them with their audience and maintaining a strong market presence. Indeed, during this period of flux, it is particularly important that digital agencies work with their clients to develop positive customer experiences and stay ahead of the competition.
With the rise of the “everything customer”, those individuals who demand a tailored service and memorable experiences every single time, this has gotten even more important. Now, more than ever, your clients need to transform their customer digital experience and communication strategy and prepare it for what lies ahead.
This requires an omnichannel approach, a single integrated Communications Platform as-a-Service (CPaaS), such as Infobip’s Moments, that lets your clients manage all their digital interactions in one place.
Are you prepared? Read on to find out how to get your customer engagement strategy ready for the modern consumer.
Offer a unified, cross-channel experience
Developing future-ready customer engagement strategies requires strong omnichannel capabilities – a Accounting Directors Email Lists holistic approach to addressing issues and interacting with customers.
Emails, social media, landing pages, video content – your clients’ customers use all these and more to interact and engage with brands. Their journey across these channels provides essential data that informs your clients’ marketing, and while gathering it is relatively easy, managing it is less so.
Without the right platform, your clients run the risk of launching campaigns based on inaccurate or incomplete information, targeting the wrong audience, and more. In essence, poor messaging and bad data will lead to underperforming campaigns.
An omnichannel customer engagement strategy brings all this together. Your clients can offer consistent, tailored messaging to connect with their customers, wherever they are.
Deliver an advanced personalized experience throughout
Personalization is nothing new in customer engagement. But with the increasing variety of technologies available to brands today, the depth and capabilities of personalization is increasing. Consequently, advanced personalization is essential for a modern customer engagement strategy.
As a tactic, personalization can include anything from using a customer’s name on an email to offering specific offers to specific customers at the optimum time to induce a sale.
Naturally, to effectively deliver personalized marketing to customers at scale, you need the automation offered by a CPaaS.
Our CPaaS customer engagement solution lets users deliver targeted messaging at different stages of the buyer’s journey, based on defined customer segments. For example, offering discount incentives to customers who abandoned their shopping cart, or to shoppers on their birthdays.