If you notice that your videos have a low CTR, it could be indicative of several different problems, such as an ineffective thumbnail or title.

On the other hand, if you have a high CTR but low engagement, it could indicate that your videos are being clicked on but not actually watched. This could be due to many different factors, such as poor video quality or misleading titles.

Traffic Source Types

Suggested videos

Suggested videos are the videos that appear on the right-hand side of the screen when you are watching a video on YouTube. These videos are algorithmically generated based on several factors, such as your watch history, search history, and the content of the video that you are currently watching.

YouTube search is one of the most common ways that people find videos on YouTube. When someone searches for a particular keyword or phrase, YouTube displays a list of relevant videos and their thumbnails and titles.

Here’s a little-known tip: type CMO Email Lists in YouTube’s search bar, and it will display the most popular long-tail keywords related to that search term. Make sure to use them as tags.

CMO Email Lists

Browse features

YouTube’s browse features include the homepage, trending videos, and categories. The homepage is the main landing page for YouTube and is where most people start when they are looking for videos. The trending videos section displays a list of the most popular videos on YouTube at any given time, while the categories section allows you to browse videos by topic.

External sources

External sources are websites or apps that link to YouTube videos. These can include social media sites, such as Reddit, Facebook or Twitter, or other video sharing sites.

Channel pages

Channel pages are the landing pages for YouTube channels. These pages display a channel’s icon, banner, and a list of the channel’s most recent videos. Channel pages also include links to the channel’s social media accounts and website (if applicable).

Now that we’ve covered the basics let’s move on to a few steps to optimize your YouTube analytics.

Schedule Videos to Go Out at Predictable Times

Consistency may not be the be all, end all of YouTube success, but it can help you retain the audience that you have built so far. Scheduling your YouTube videos to go live at specific times will give your followers something to look forward to which, by extension, will give your videos a boost, which is extremely valuable in the first few hours.

To ensure that you’re making the best of this, you can use social media tools such as Planable to help you develop a tight posting schedule.

Write Compelling, But Optimized Titles Metrics Can Give

One of the first things you need to do when optimizing your YouTube videos is to create a compelling title. Your title should be catchy and attention-grabbing, but it also needs to reflect the content of your video accurately. This can be a difficult balance to strike, but it is important to remember that your title is one of the first things that potential viewers will see. As such, it should be able to give them a good idea of what your video is about, without being too long or convoluted.

Your title should also include relevant keywords.

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