Stunts are a good technique to generate tons of earned media if you want to have a strong return on investment (ROI) for your advertising and marketing campaign.
If you’re new to the term, earned media refers to the exposure created by your campaign, stunt, or promotion that you wouldn’t have to pay for. This takes the shape of news reports on television and radio, articles in magazines and newspapers, mentions on all social media platforms, and reposts from the general public.
In this article, The VP Design Officers Email Lists Good Marketer is going to get into the most extreme marketing stunts that every marketing agency and small business should be aware of.
The Most Extreme Stunts to Focus On
Be the First to Do Something
Something that is both fun and impactful is ideal. You should also think about the world’s first attempt and how it ties to what you’re selling. It’s no good being the first bookstore owner to drink 100 gallons of grape juice in 48 hours – you always have to ask yourself, “where is the relevance?”.
Break a World Record!
The Guinness Book of World Records is a well-known publication all around the world. Thousands of records have been preserved, and new records are set every day. Guinness has parts of its website dedicated to people getting involved in new or current records as it has become such a wonderful method to grab the public’s attention.
Don’t stress if a record doesn’t exist; just make one that compliments your brand, even if it’s as absurd as the “number of Doritos stacked on your finger.” It will be picked up by someone somewhere.
Capitalize on a Big Event
Big events happen everywhere at different times of the year. A great time to execute a marketing stunt could be at a large event with local or regional news coverage or a huge number of attendees.
Tic When Other People Tac
One of the most difficult tasks for a marketing agency’s creative team is persuading a client to do something that its rivals do not.
It dates back to the 1950s and 1960s when clients would turn down interesting work because it “didn’t appear like an advertisement for our product.” However, this is the best approach to getting people’s attention.
When everyone else is going little, go large. Be silent when they’re making a racket. Use drama when they’re employing comedy – you get the gist.
Provoke a Competitor Most Extreme
It’s a narrow line to tread here. Ensure you’re not being nasty or exaggerating your epicaricacy. Though this is business, openly mocking the collapse of a competitor’s brand may generate a lot of press. One of the most well-known examples was the battle of the billboards between Audi and BMW.
Audi initiated it with “Your Move BMW”, and only a few would’ve expected BMW to respond with a billboard that said “Checkmate” right next to it.