Over 30% of top marketers think personalization plays a crucial role in enhancing the brand’s future. Personalization means a lot more than just including the user’s first name in the subject line of the email. Shoot out the personalized messages into your audience’s inbox to build a great rapport and establish an ultimate brand positioning. A few examples of email personalization include:

  • Recommending similar products your customers have bought before.
  • Automate emails based on the users’ behavior while shopping.
  • Sending relatable content to particular users

Persuasive Messages 

Make sure you send relevant messages to the consumers based on your marketing goals. Each email aims to drive the audience through various sales funnel levels. This is why you should’ve got a strong message to move your audience to take a specific action.

Ensure to use non-spammy words and obey the unsubscribe laws. Add emojis to add emoticons to your copy. Create Marketing Directors Email Lists strong subject lines to spike your open rates. It’s even advised to do a split test to analyze what works best for you.

Marketing Directors Email Lists

Interactive Design 

Design plays a key role in the online world, including email marketing. So, make sure you use retina-ready and eye-soothing brand colors to attract consumers.

Mobile responsiveness is another most important factor to consider when marketing. Since most users open emails on their mobiles, it’s significant to take care of mobile responsiveness.

The Evergreen Email Marketing Practice– Drip Campaign  Personalized Emails

Drip campaigns work best whether you’re launching a product or upselling a product. The beauty of this campaign is it works for both B2B and B2C companies.

No matter how well you worked on the product development, launching is one of the most daunting tasks. And it needs to be done in the right way. A perfect drip email campaign for product launching boosts sales and reaps your ultimate results in no time.

There are three parts to the product launch email campaigns.

  • Pre-launch
  • Launch
  • Post-launch

Start your pre-launch series by introducing the problem. Then, show how the problem affects the customer’s life. This is one of the crucial steps in the pre-launch series.

It’s also simply known as agitation. The more you stress the problem, the more your customer focuses on the solution. Finally, make sure you slowly introduce the solution.

Here comes the second stage– The launch. In this, you can introduce the 48-hour challenge or offer a product with offers and its deadline.

The post-launch series should include an email informing the discount for the last time. This is one of the productive ways to boost sales. You can extend these emails to as many as you want based on the conversion rates.

The drip campaigns are powerful tools to enjoy greater conversion rates. This is why these are widely used in the eCommerce industry. So, it’s your time to use highly purposeful and strategic media campaigns to drive sales.

Want to learn more about digital marketing? Check out DAN Institute, to explore the best e-commerce marketing courses and many more online marketing classes from the website.

Key Takeaways  Personalized Emails

Email marketing is one of the best ways to increase conversions. It gives the highest conversion compared to social media or landing pages. All you need to do is make sure of your customer’s data, analyze their behavior, and send personalized emails.

The most important thing to remember in your email marketing is to avoid spam words. Each day people are bombarded with several promotional emails. And most of them are treated as equal to spam emails.

So, make sure you use the best practices and suitable email types to skyrocket your eCommerce brand.  You can also check our best e-commerce agencies in the USA and top e-commerce companies in the UK directories if you’re looking for one.

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