Highly affects the consumers’ purchasing decisions.
This is why the review request emails are crucial to building your brand. The review emails ask for customer opinions about a specific product they bought.
Cart Abandonment Emails
Think about the number of times you added an item to “Add to Cart” and left it without buying. Cart abandonment is one of the most common concerns in the eCommerce industry.
The cart abandonment rate varies from 60% to 80%. One of the coolest ways to cope with cart abandonments is by sending emails to your customers right from the moment they leave the cart.
These emails are highly conversion-oriented and persuasive, moving the customers to make a buying decision. Usually, these Business Development Directors Email Lists are widely used emails in marketing campaigns to improve ROI.
Price Drop Emails Ratings or Reviews
Who wouldn’t love offers and discounts? Almost all eCommerce brands’ success directly relates to price drops. However, one should strategize price drops wisely, analyzing the competitors’ prices and customers’ buying decisions.
Although price drops create quick sales, the brands are highly prone to losses if it isn’t done correctly.
Whenever you’ve price drops, make sure you immediately shoot a few emails to your email list. These emails encourage your loyal customers and convert them. Here’s a quick tip. Shoot the personalized emails for cart abandon users to increase ROI.
Back in Stock Emails
The “out of stock” notification on the products frustrates your customers. Sometimes, the products go out of stock due to huge demand on special occasions like Black Friday deals, Christmas, New Year, Halloween, or other festivals.
Usually, the effect of stock-outs is long-term.
- It reduces your sales.
- Deviates your customer and makes them purchase from the competitors.
- Ruins customer retention rate.
But here’s a way to attract your customers by shooting back-in-stock emails. The back-in-stock emails establish a good rapport, but they also increase your sales in no time.
Here Are Your Key Elements To Build A Killer eCommerce email marketing strategy
Here are a few most important factors to building a killer eCommerce email marketing strategy. These key elements include website conversions, personalized emails, persuasive messages, and an interactive design.
Website Conversions Ratings or Reviews
Email marketing starts with building an email list. But how do you build an email list? Simple. Get good website traffic by creating stellar content and capturing the visitors’ emails. Email marketing makes no sense without a proper email list.
This is the reason website conversions are pretty significant. Make sure you optimize your website, especially the home page, to capture the leads.
A few tips to garner emails include:
- Have an email capture form on your website’s home page. Keep the form eye-catchy yet simple.
- Include testimonials, brand reviews, or ratings to increase signups.
- Showcase your brand value and USP throughout the website.