5 article writing tips to create great content
For some, jotting down ideas on a blank page is easy. For others, almost impossible. The fact is, no matter how good you are at writing, getting a good article…
No Lean Cows For Google In Advertising: Its Ad Revenue Hit Record Results
2020 has been the year of the coronavirus crisis and, in the advertising market, the year in which there have been adjustments and cuts. Many brands paused their advertising investment…
The Super Bowl Ads: Humor, Touches Of Nostalgia And Virtually Complete Oblivion Of The Coronavirus
Outside of the United States, we may care little who won the Super Bowl final, but we do care a lot about who was announced and how. The ads for…
Why We Share Some Ads And Not Others: The Power Of Emotions
It is not always part of the strategy behind which an ad has been designed and created, but when it is achieved as an extra it is always welcome. In…
Amazon Reduces Its Ad Spend For The First Time In 17 Years Due To The Coronavirus
In the list of the great global advertisers, Amazon occupies a very prominent position. In 2020, it became the world’s leading advertiser, being the company that spent the most money…
Targeted Dream Incubation, Or What Advertising Always? You Dreamed
The advertising discourse is steeped in borrowings from all kinds of sciences. Its purpose is none other than to promote its primary purpose: to sell. One of those that occupies…
Where Should The Protagonist Of Your Ad Look? It All Depends On What You Want To Convey
Nothing should be left to chance when advertising is done. Studies have shown that each of the elements that are part of the message has a meaning and that the…
Half Of The Ad Revenue From The Online Video Boom Goes To Youtube And Facebook
Online video has become one of the rising elements on the net. It is where viewings are increasing and new users are being captured, while the time of permanence and…
Over The Past Year Advertisers ‘paid’ For Misinformation About The Coronavirus With Their Ads
One of the big problems with programmatic advertising is where the ads appear and how you control who receives that ad spend. Since everything is left to the algorithms and…
The future of CTV Advertising in Europe is decided now
Recently, from the digital advertising sales platform PubMatic they have released a new investigation entitled “The future of CTV advertising in Europe”. The study, conducted by VideoWeek Research, assesses the…
What Were The Ads That Grew The Most In Spain During 2020? What They Say About What Consumers Were Worried About
When the coronavirus crisis broke out in Spain almost a year ago, companies had to reorganize their campaigns and make advertising decisions. There were companies that completely paused their ads,…
Fed Up With Advertising: Consumers Find That There Are Too Many Ads And That They Are Becoming Increasingly Annoying
The lesson, in fact, has already been taught to us by television, although it has not been given all the attention that should be given to what it said. Viewers…
The Big Changes In How Advertising Is Managed That The Year Of The Covid Has Left
The coronavirus crisis has had a brutal impact on many facets of everyday life. Citizens have seen how during the last year there were confinements, reductions in mobility and schedules,…
One Year Later: This Has Been The Different Stages Of Advertising During The Pandemic
The outbreak of the coronavirus crisis at a more global level in March 2020 was, as it did not stop repeating then, a historic milestone. The ramifications and consequences of…
The Low Credibility Of Social Networks Means That Consumers Do Not Believe The Ads
Social networks have become the scene of multiple controversies and the protagonists of many criticisms. The role that social media has had in recent years in the distribution of fake…
Hbo Opens Its Hand To Streaming Ads
Streaming has become the big hit of the last decade. It has taken viewers who until then followed other media, they have loyal audiences and have become one of the…
Optimism And Little Social Distance: Ads Begin To Show The Post-pandemic World
One of those ephemeral Twitter scandals that end up giving for a couple of tweets before being overshadowed by the new subject of the criticizable moment was the campaign of…
This Will Be The Investment In Advertising In The Christmas Campaign: More Ads And More Experiential Campaigns
The Christmas campaign is already around the corner. Vigo, that peninsular early Christmas adopter, has, in fact, already started the countdown to the lighting of its Christmas lights. Retail, although…
Do Consumers Feel Represented By The Protagonists Of The Ads?
One of the criticisms that have been gaining strength in recent years about advertising and who appears in the ads has been the one that indicates that advertisers are not…
No Time To Die: The Product Placement Strategy Of The Latest James Bond Film And The Brands That Are The Big Winners
On the film industry’s list of collateral damage caused by the pandemic, the latest James Bond film No Time to Die was one of the biggest losers. It was going…
This Will Be The Investment In Advertising In The Christmas Campaign: More Ads And More Experiential Campaigns
The Christmas campaign is already around the corner. Vigo, that peninsular early Christmas adopter, has, in fact, already started the countdown to the lighting of its Christmas lights. Retail, although…
Users And Consumers Receive The Impact Of More Online Advertisements Than Ever But Also Increases The Satiety Towards Them
If there is one lesson marketers should learn about the rise, fall and fall of television, it is the one related to advertising. Television managed to exhaust its audiences and…
New Times, New Trends In Advertising Media
The medium is the message. McLuhan said it and he was right. We can check it just by reaching into our pocket. Our smart-phone waits silently to share the next…
What If Word Of Mouth Marketing Worked Better Than Tv Or Social Media Ads? A Study Like This Defends It
One of the hot spots in criticism of advertising in recent years has been how campaigns continue to represent women. The studies have been happening and the criticisms that accompany…
The Women Of The Advertisements In Spain Are Still Condemned To Represent The Stereotype Of The Housewife
One of the hot spots in criticism of advertising in recent years has been how campaigns continue to represent women. The studies have been happening and the criticisms that accompany…
After Gambling And Online Gambling, Junk Food Advertising Will Be The Next Limited By Law
As it did before with bookmakers and online gambling, the Ministry of Consumer Affairs is now working to limit how the advertising of so-called junk food can be and how…
Advertising Investment Grows 15.5% In The First Nine Months Of 2021
In the first nine months of the year, advertising investment has grown by 15.5% compared to the equivalent period of the previous year, showing a figure of 3,754.4 million euros,…