Business Lead
2020 has been the year of the coronavirus crisis and, in the advertising market, the year in which there have been adjustments and cuts. Many brands paused their advertising investment…
Outside of the United States, we may care little who won the Super Bowl final, but we do care a lot about who was announced and how. The ads for…
It is not always part of the strategy behind which an ad has been designed and created, but when it is achieved as an extra it is always welcome. In…
In the list of the great global advertisers, Amazon occupies a very prominent position. In 2020, it became the world’s leading advertiser, being the company that spent the most money…
The advertising discourse is steeped in borrowings from all kinds of sciences. Its purpose is none other than to promote its primary purpose: to sell. One of those that occupies…
Nothing should be left to chance when advertising is done. Studies have shown that each of the elements that are part of the message has a meaning and that the…
Online video has become one of the rising elements on the net. It is where viewings are increasing and new users are being captured, while the time of permanence and…
One of the big problems with programmatic advertising is where the ads appear and how you control who receives that ad spend. Since everything is left to the algorithms and…
Recently, from the digital advertising sales platform PubMatic they have released a new investigation entitled “The future of CTV advertising in Europe”. The study, conducted by VideoWeek Research, assesses the…
When the coronavirus crisis broke out in Spain almost a year ago, companies had to reorganize their campaigns and make advertising decisions. There were companies that completely paused their ads,…
The lesson, in fact, has already been taught to us by television, although it has not been given all the attention that should be given to what it said. Viewers…
The coronavirus crisis has had a brutal impact on many facets of everyday life. Citizens have seen how during the last year there were confinements, reductions in mobility and schedules,…
The outbreak of the coronavirus crisis at a more global level in March 2020 was, as it did not stop repeating then, a historic milestone. The ramifications and consequences of…
Social networks have become the scene of multiple controversies and the protagonists of many criticisms. The role that social media has had in recent years in the distribution of fake…
Streaming has become the big hit of the last decade. It has taken viewers who until then followed other media, they have loyal audiences and have become one of the…
One of those ephemeral Twitter scandals that end up giving for a couple of tweets before being overshadowed by the new subject of the criticizable moment was the campaign of…
The Christmas campaign is already around the corner. Vigo, that peninsular early Christmas adopter, has, in fact, already started the countdown to the lighting of its Christmas lights. Retail, although…
One of the criticisms that have been gaining strength in recent years about advertising and who appears in the ads has been the one that indicates that advertisers are not…
On the film industry’s list of collateral damage caused by the pandemic, the latest James Bond film No Time to Die was one of the biggest losers. It was going…
The Christmas campaign is already around the corner. Vigo, that peninsular early Christmas adopter, has, in fact, already started the countdown to the lighting of its Christmas lights. Retail, although…
If there is one lesson marketers should learn about the rise, fall and fall of television, it is the one related to advertising. Television managed to exhaust its audiences and…
The medium is the message. McLuhan said it and he was right. We can check it just by reaching into our pocket. Our smart-phone waits silently to share the next…
One of the hot spots in criticism of advertising in recent years has been how campaigns continue to represent women. The studies have been happening and the criticisms that accompany…
One of the hot spots in criticism of advertising in recent years has been how campaigns continue to represent women. The studies have been happening and the criticisms that accompany…
As it did before with bookmakers and online gambling, the Ministry of Consumer Affairs is now working to limit how the advertising of so-called junk food can be and how…
In the first nine months of the year, advertising investment has grown by 15.5% compared to the equivalent period of the previous year, showing a figure of 3,754.4 million euros,…
When not long ago advertising investment on the Internet advanced to that made on television, the moment was experienced as something historic. Television had been dominating advertising budgets for decades…