It is a type of segmentation based on the time variable used to understand consumer behavior. We quote what wikipedia says : “A cohort is a group of people who…

Remarketing is the technique that allows users to be segmented based on behavioral variables and to create ad hoc ads to show them. Obviously segmenting and customizing ads based on…

In the first place, user Experience analysis is useful for companies as. It is capable of identifying user navigation problems and finding statistically correct solutions. Solution implementations increase important metrics…

On the Web everything changes very quickly and if we don’t stay informed the change destroys us. If, on the other hand, we manage to spend 5 minutes a day…

Often when we have the data available, we confuse owning it with actual reading ability. Having the data does not mean knowing how to read them and being able to…

today’s world it is essential to understand if the activities we do bring results. In this regard google has invented an OKR (obkective, key, result) methodology. Where each person is…

At maps are heat maps that help read complex data. Were born in the 19th century heat map history heat maps for web pages indicate portions of a web page.…

To create content marketing strategies, it is helpful to understand user needs. Search intent and the stage of the funnel they are at to guide them through content to conversion.…

Data studio is a google tool used to create dashboards or “documents” that. Allow us to check the progress of the most important company metrics (key performance indicators). It is…

Why is it important to do keyword analysis? how is a keyword analysis done? how is keyword analysis used? Keywords are the basis of SEO and SEM strategies, useful for…

One of the most discussed and controversial topics. On the web is precisely that of finding a business that can be profitable and at the same time innovative. Innovation is…

Millennials or generation Y participate in flashmobs, wait for happy hour, buy low cost. I’m youtuber, fashion blogger and instagrammer. They are very active consumers, they cover online, anytime, anywhere.…

Dwelling on the branch of anthropology that interests us most here, namely the cultural one. We could say that anthropology is the study of the other. Inserted within a society.…

The marketing funnel is a system that channels traffic into a funnel-shaped purchase process. Consumers are attracted, leads are created and customers are trained to purchase. The funnel is therefore…

Economics teaches us many things, from sociology to psychology. Economics, like these sciences, studies demand and therefore consumers. By studying economic theories, the context of action is better studied. THEORY…

one of the most important characteristics that managers. And members of the modern c-suite must have is that of adapting. Their professional characteristics to the changing context that surrounds us.…

In the first place, Technologies have the function of improving business processes and increasing the productivity and quality generated by the plants themselves. Industry 4.0 takes its name from the…

If you are working on a business plan for the launch or re-launch of a product on the market. But even if you are simply doing an analysis of a…

Amazon is a major go-to for merchants who want to sell online. As the competition is fierce, it is vital to know how to create flawless offers for your products.…

Digital can do many things for us during a period of “boredom” and “fear”.  Where we are invited to stay at home. Here is all the beauty of the internet…

In the event that, what is Marketing Management and which are the most accredited Masters in Italy? Starting with Kotler, the figure of the Marketing Manager is transformed into an…

user recording analysis is a particular analysis technique of the large family. Of user research analyzes linked to user experience but also of Conversion Rate Optimization . This is the…

Facebook is a very important channel for marketing (especially in Italy) and understanding how to measure and optimize the action strategy is essential to grow in the midst of so…

As far as we know, any decision that is made without data is an intuition . We don’t want to demean creativity, but rather make it real alongside data. That’s…

To create content marketing strategies, it is helpful to understand user needs. Search intent and the stage of the funnel they are at to guide them through content to conversion.…

If you are here it is because perhaps this beautiful word “SEO” has entered your heart and you would love to learn this area of ​​digital marketing. Very well, the…

Dear colleague of mine always says that if people knew. How to build sites well there would be no need for SEO. I disagree because you can’t know everything about…