Di fervently they receive personalized recommendations based on all the data available about them: preferences and behavior on all devices used for online shopping. Recommendation algorithms differ in different versions of the site. In the desktop version, personal product selections are shown to the client, taking into account his interests. And the mobile version offers…
It is important for us to ensure the maximum convenience of online shopping, both on a smartphone or tablet, and on a desktop computer and laptop,” Zoya Kaigorodova, head of the Eldorado e-commerce department. Retail Rocket solution: Determine the most effective online merchandising strategies for each page on the desktop and mobile version of the…
OFupdates very soon. Why it is important to use different merchandising strategies on desktop and mobile: Eldorado case 10 Feb 2021 Intro Eldorado When choosing a product, the buyer rarely makes a purchase instantly. As a rule, he studies the characteristics, reviews, compares the offer with analogues. Especially when it comes to technology, electronics and…
We have changed the logic of work when setting up the Recency filter – we have added strict equality. Now in the RFM filter for the last purchase, instead of the condition “was no more than N days ago”, the condition “was less than N days ago” works. That is, the entered day is excluded:…
Conversion and CTR We use content-selling newsletters Content mailings are considered the most useful for the client, because they not only demonstrate products or talk about promotions, but also provide subscribers with new usefu of the store and increases audience loyalty. This type of campaign is also aimed at retaining customers. Stores avoid open advertising…
To integrate the elements of the program into the email strategy, Retail Rocket marketers improved the mailing template and added automated scripts for members of the bonus program. The balance of each subscriber is shown right in the letter – you no longer need to go to your personal account to find out how many…
AT KotoPhoto Retail Rocket Solution Email communications from the Retail Rocket team are not only traditional, fail-safe scenarios, but also a completely individual approach to developing a mailing scheme for each online store. Thanks to the Data Warehouse and Campaign Management System modules, the audience of the KotoPhoto online hypermarket was segmented by interests, and…
Into the store by chance in that he knows exactly what he needs. However, the found position may not meet his expectations: the wrong color, the wrong price, the lack of the right size and other parameters may cause the client to stop on the way to making a purchase. In this case, it is…
Solution: Implementation of smart merchandising technology on the website and personalization of product offers for each client. results How a personal approach generates more than 12% of orders: the case of the ElytS.ru online boutique Goals and objectives Each person values ??his time, and is not always ready to spend this precious resource on a…
Exceeding expectations. Solution: Constantly work on a retention strategy and increase customer loyalty; Measure key customer service quality indicators, including the NPS (Net Promoter Score) index; Monitor the promptness of responses to incoming customer requests, using this data to optimize internal processes. Case “Red Pencil”. Conducting NPS surveys Evaluation of customer satisfaction and loyalty will…
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