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Is the final step in the sales funnel, so it’s great for introducing product recommendation blocks. However, you need to consider its content. If the client sent goods to it, you can offer him to complete the order by showing related products: Cart Page We help you make a choice, even if the basket is…

To automatically return customers to the site and motivate them to make repeat orders. Thanks to the efforts of the Retail Rocket team, we have not only set up a communication map that suits our tasks, but we are also working on expanding it and on each individual scenario – gradually improving it to get…

The capabilities of the company, these periods may differ, but the main goal remains the same – to systematically control the outflow and work effectively to retain customers by adjusting the marketing strategy in real time. Results The study was conducted recently, so it is too early to talk about the results. But it is…

You can enrich this segment with additional parameters: I would single out LTV, segment size and monthly revenue generated by this segment,” Anton Belchikov, Petshop.ru Marketing Director Identification of customers in the loss zone This data became the starting point for the next stage – finding out the reasons for the outflow. Stage 2. We…

Customers leave and reduce their churn using a system analysis of customer data: Petshop.ru case 08 Jul 2021 cases-petshop Customer churn is a sore subject for many companies. One way or another, customers leave, but every business is able to take control of the Churn Rate and systematically work to reduce it. Vyacheslav Imambaev, Marketing…

Opened letters for a long time and did not go to the site. At the moment, 10 trigger scenarios have been launched, some of which are enhanced by follow-ups. This is how the trigger card looks like in the LG online store: How to generate 10% additional revenue through recommendations on the site and 13%…

INcreasing customer loyalty and ensuring the growth of business metrics. How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case “In order to create a positive shopping experience on the site and increase customer conversion, we offered each customer their own version of the online store based…

How a brand can get 422% ROMI through native promotion on a retail platform: Danone and SberMarket case “Thanks to the recommendations of our products, which accompany buyers on the key pages of the online store, we were able to expand the sales funnel. We got the opportunity to show our products to new customers,…

Trademark among visitors to the SberMarket online platform, Danone decided to conduct a marketing campaign. Since the number of orders directly depends on the correct targeting and the number of views of the product by interested users, it is necessary to carefully approach the audience segmentation process in order to ensure the maximum conversion of…

To find out which offers will bring growth in the main indicators: conversions and revenue, our experts conducted A / B testing. Online store visitors were divided into 2 segments. The first segment was shown personalized recommendations: A/B test Search recommendations were shown to the second (basic) segment. As a result of the test, the…