However, this same study ensures that although 80% of the leading brands affirm that the experience they generate is superior , only 8% of consumers support it. How do we…

In B2B, deeper changes can usually be made, as change communication and management can be more controlled and less costly. On the other hand, in B2C, calmer changes are usually…

When should we update any aspect of our brand. In the first place it is necessary to insist that when conceiving. Creating a brand, as well as all its signs…

A style and a type of associations partly by itself but also by conventional. Or cultural factors that may vary slightly with the trends of the moment.  Most importantly, In…

A good creative approach should answer questions such as. What is the tone and focus that the corporate identity should have. According to the brand concept What are the functional…

Options (tests), and the legal processes that guarantee its viability at an international level.  Among others. In addition, of course, to guarantee that the name is appropriate. With respect to…

In what areas it should act, in which it should not. And in what way Determine verbal behavior patterns. Transversally for all its spokespersons Being able to rank. And order…

Situation, workshops , validations the result will be a roadmap that indicates short. However, Medium and long-term plans from a global, multi-departmental and multi- stakeholder perspective . However, In this…

Solid and sustainable growth and a higher economic return than its competitors. These brands also better resist crises such as that of 2008 or pandemics such as Covid-19 and can…

Allow the company to survive in a changing. And complex environment like the one we live in. How to define the brand strategy. Normally when you ask an executive if…

However, companies with strong brands compete better. And are more profitable than their competitors. And generally have the ability to last over time. Powerful brands have huge value. What is…

We know that with great care and dedication on the part of the entire team, a very positive merger will end up producing , which ends up translating into a…

With very diverse positions brand managers, marketing directors, creative directors, etc.) and above all, from very different sectors (banking, retail, food, industrial, etc.). For this reason, from the project management…

Bringing the drivers closer to their fans. Formula 1 This new generation of fans demand that the sport itself be reinvented. Project manager: the key to success between the company…

Generation Z So what are the aspirations of young people. What do you expect from the sport. And what kind of experience should be created to attract them. In conclusion,…

Humanism this is the choice made by the Oxfam association ! 19. Dynamism and good humor – marketing one of the facebook covers of UCPA The UCPA is known for…

Cartier , a famous French luxury brand, displays its emblem in a mysterious and elegant way on its Facebook cover. This makes the visitor want to discover more. In still…

The Facebook cover photo includes a message to indicate to the visitor the exact place to click, clever! Note that this cover respects the spirit and graphic codes of the…

Create a card with several people: a real good idea! Here is a perfect greeting card for someone living far from their loved ones. Did you know that you can…

Here is a 2020 greeting card that promises a year full of adventures! The important thing in a card. The text of wishes 2020 For some. the message goes through…

On Facebook, posts that ask questions get more likes than any other type of post. It doesn’t take much time or effort to create a Facebook poll, get valuable feedback…

In conclusion, Converting leads to customers is a very difficult process and is to be the most important part of the sales process. If you don’t have a lead, you…