Social networks have become the scene of multiple controversies and the protagonists of many criticisms. The role that social media has had in recent years in the distribution of fake…

Where the ads appear is not a trivial issue. For advertising to work, brands and companies must choose carefully the message, the niche audience they are trying to reach with…

The coronavirus crisis has had a brutal impact on many facets of everyday life. Citizens have seen how during the last year there were confinements, reductions in mobility and schedules,…

One of those ephemeral Twitter scandals that end up giving for a couple of tweets before being overshadowed by the new subject of the criticizable moment was the campaign of…

The lesson, in fact, has already been taught to us by television, although it has not been paid all the attention that should be given to what it said. Viewers…

Ads sell ideas, services, and products that consumers want to have. They create an aspirational reality that consumers must connect with and desire. For this, the consumer needs to connect…

During February 2021, advertising investment reached 331.7 million euros, decreasing -20.0% compared to the equivalent period of the previous year when the registered volume was 414.5 million euros. As a…

Even watching television on demand, the experience linked to more or less traditional players is still a kind of roller coaster of sound. Accessing on-demand content from one of the…

The basis of the scandal is not new, what has changed is the background: YouTube has been going on for a few years now, since the first major linked scandal…

It seems almost a matter of logic. Good content will work better than bad content, especially branded content. There may be a few films that are so bad that they…

When Pinterest became fashionable a few years ago, becoming the emerging social network that everyone was talking about, its influence began to be noticed everywhere. Beyond creating a kind of…

Ads are an important part of our lives, one that accompanies us you could almost say that almost since we are born. Brands are so integrated in everyday life and…

2020 was a rare year for the film industry. The coronavirus pandemic has forced consumers to stay in their homes for a long time or reduced mobility and activity in…

Although television is currently going through a difficult time, in which the boom in streaming and new content access services has blown up its audiences, the medium has been, until…

The highest growth in investment compared to 2019 corresponds to Lacer (141%), while the biggest cuts are those of Laboratorios Meniarini, Johnson & Johnson and Cinfa The types of drugs…

One of the elements that drove subscriptions and streaming services was the fact that consumers were fed up with advertising. In the face of television and its endless ad breaks,…

Consumers are surrounded by ads, but despite this saturation, advertising remains one of the primary weapons companies use to reach and connect with their audiences. It is the one that…

Streaming vampirized television and took hours and hours of content viewing. It first reached out to younger consumers and then it did so in an intergenerational way. Viewers liked being…

The other day, I was talking to some consumers about an ad I had just seen. One acknowledged that she could not say whether or not she had come across…

Signal’s latest social media campaign had it all to go viral. The messaging app – which uses the idea of ​​privacy as a great lever to position itself in the…

Thursday, April 29 at 7:30 p.m. The nineteenth edition of the Tocados Festival took place, a ceremony where young people awarded prizes for the best advertising campaigns. It was a…

False advertising has become a serious problem for the online advertising industry. Ads that mislead consumers in one way or another circulate on the net without much problem and they…

In early childhood, people believe everything. It is what leads them to accept without much doubt the existence of the Three Wise Men or the Tooth Fairy, but also what…

The size of the audience on Instagram grew 10.3% for the top 50 of the brands in that social network. Today their audiences on Instagram are 40% larger than on…

Zenith expects FMCG food and beverage brands to increase their digital media ad spend by around 7% annually through 2023, according to its Business Intelligence – FMCG Food and Drink…

In the first three months of the year, advertising investment has decreased by -9.6% compared to the equivalent period of the previous year, showing a figure of 1,062.8 million euros,…

IAB Spain, the advertising, marketing and digital communication association in Spain, together with IAA (International Advertising Association Italy Chapter; IAB Portugal, IAB Greece; NetCom (Consortia del Commercial Digital Italian); UNA…