When people talk about content optimization, they most often mean SEO. And it is an important part of the success of your content marketing strategy . However, it does not…

There is nothing more important than being able to clearly and concisely communicate your message to your customers. Well, except one thing: being able to communicate your message effectively .…

Regardless of your industry, every business follows the same basic sales cycle steps to close deals. Mastering this process ensures that you have a clear and consistent method that turns…

In an ideal world, your prospects are ready, willing, and able, thanks to your lead qualification process. Unfortunately, we don’t live in an ideal world, so objections can and will…

A picture is worth a thousand words. Your sales pipeline is essentially a picture – a visualization of the sales process. But just because you have a visual representation of…

Have you ever dabbled in the whole online dating scene? Most online dating services require you to share a few preferences. Basically, they want to know the area in which…

Getting promoted in today’s world is far from a simple process. Few of us have jobs that have a clear linear path and specific milestones to accomplish before we get…

Acquiring leads is one of the primary goals of any business. Companies devote large amounts of resources to lead generation. Not only … but also, The truth is, if your…

There are many ways to seek out business referrals and generate new business, but one of the most effective is also one of the most underused: ask your current customers.…

If the thought of writing a follow-up email makes you a little uncomfortable, you’re not alone. Our gut tells us that if someone hasn’t responded to our previous email, they’re…

You are in contact with a prospect. You have reserved a time on your calendar for a sales call. And then, the day of the roll call, nothing. Crickets. Radio…

If the thought of writing a follow-up email makes you a little uncomfortable, you’re not alone. Our gut tells us that if someone hasn’t responded to our previous email, they’re…

Despite rumors to the contrary, the phone is not dead. It’s not even dying. As far as tech toys go, the telephone might not be considered a digital disruptor –…

Contrary to what you may have read, GDPR has not killed cold emails. You can still send them. You just need to be more careful about how you collect. Manage…

You are shopping for a new family car. After months of research, you zeroed in on one model, took it for a test drive and fell in love. But there…

I like a meaningful conversation. In fact, the best part of my day is the time I spend interacting with my clients, my team, and my network on LinkedIn and…

Selling is a money-driven industry. There’s no denying that commissions and bonuses are almost everything for your average sales rep. Yet other professional perks and perks are more important than…

Few companies have unlimited money and time. When this is the case, you need to get creative when it comes to generating leads. Leads are the lifeblood of any growing…

You may already know that email gives you one of the biggest bang for your buck. Lead nurturing emails generate approximately 5% more clicks than general emails and generate 20%…

It’s a process that I’ve honed and perfected into a set of repeatable steps that has worked across a wide range of industries, from sales and marketing to cybersecurity and…

Success is often a numbers game, especially in sales. Look at these revealing statistics: > It takes 18 or more calls to connect with a prospect over the phone, with…

One of the biggest challenges salespeople face is learning the difference between a lead. And a viable lead (a lead that has real potential to become a customer). Not everyone…

A career in sales is not everyone’s first choice. But if you’re looking for a career that gives you a good income and the chance to really succeed, you have…

Regardless of your industry, every business follows the same basic sales cycle steps to close deals. Mastering this process ensures that you have a clear and consistent method that turns…

Have you ever searched for the keyword “business development” on LinkedIn? If so, you’ve probably noticed the number of different job titles associated with it: from Business Developer to Chief…

Firing Squad is a B2B lead generation service with offices in Cape Town and New York. That recently transitioned from Reply to Mailshake. After 4 years and 140,000 emails sent…

In my experience, finding people on LinkedIn can sometimes be a pain. Usually I have a prospect’s name and company name so I know exactly who I’m looking for, but…