The cookieless and the consumer experience will be two of the reference strategies this new year according to Rebold Tags hyperpersonalized experience hyperpersonalization ecommerce advertising marketing Trends for 2022. The year of the hyper-personalized experience ACL DirectPromo We know about Relational Marketing We are experts in loyalty and incentives We like to create unique experiences . 1 in the market Updated data of more than 3,900,000 million companies and professionals. access now 80% of consumers are more inclined to buy from a company that provides them with a personalized experience. For this reason Account Based Management will be paramount.

The year, if there are no more changes. Of the disappearance of third-party cookies in the Google environment will also be the year of the hyper-personalization of campaigns to increase their impact and customer loyalty. An environment in which Direct to  Morocco phone number Consumer and cognitive marketing will be consolidated while we check if the Metaverse is here or not to stay. From the Rebold agency, they point out that, facing this year that opens. We will have to be attentive to contextual advertising . In fact. By 2022 most marketers plan to spend at least 20% of their budgets on media for it, according to Marketing Drive.

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Such is its importance that 58% indicate that it is a high priority, and even 30% think that it is the highest. Contextual targeting allows brands to align their ads with relevant content that the audience sees. 70% of consumers express that they consider it important that the ads are. Related to the content they consume and this has the added advantage that it does not depend on cookie data. As for cookies. Google announced that 2022 will be the last year it allows third-party cookies . So advertisers will seek to reach audiences by leveraging first-party data.

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by Rebold USA, have indicated that this is a high priority (58%) or even the highest (30%). Ruth Blanch, vice president for Europe at Rebold. Points out that “for us it is one of the key issues for this year because it represents a radical change in the market. We have been working on it for months now and we are. Convinced that we can offer technological proposals that satisfy both brands and users”. Undoubtedly, 2022, at least in its first half. Will continue to be marked by the effects of the covid-19 pandemic and there are measures that have been that are here to stay.

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Events or meetings via telematics are already something common on a day-to-day basis and will continue to be. Although the hybrid format will also become important. 40% of the events will be virtual, assure event marketing specialists in the Marketing Drive study. The Customer Centric is to be essential in a company. This concept focuses on customer loyalty , that is. The user will be the one who makes all the decisions. So the aim is to better understand the needs of the audience. Anticipate them and offer them solutions that allow them to strengthen the trust of the clientele.

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