Our very special episode 200, Robert thinks about the meaning of experiencing gratitude. We start the show with a few clips in the past-and our thoughts on how we’ve achieved it so far (we can’t really believe it). Next, we’ll focus on the orange-filled week of the content marketing world and all its fun and viewer-boosting activities. In other news, we’ll see the latest CMO trend findings and Facebook’s push to multi-billion dollar original content. Our anger and rave reviews include how Facebook metrics, Equifax, and M & A are happening. Then close the show with a weekly example at the Rock Island Line.

Download this week’s PNR : This old marketing podcast

Content love from sponsors: CoSchedule (1:09:40)

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Advertising explosion from the past: “Cuckoo for cocoa puffs”

 

  • (00:30): Robert Muse on This Week’s Theme: Do You Really Know How to Experience Gratitude?
  • (08:55): Welcome to Episode 200: Recorded live on September 11, 2017 (Runtime: 1:34:36)
  • (12:35): Guide to Creating Better Collaboration: Creating creative content in most organizations falls into five core steps: strategic planning, tactical planning, creation, deployment, and evaluation. I found out. Where is your team stuck? Download and review the Creative Workflow Workbook .

 

  • (13:55): Content Marketing World 2017 Video on Demand Special Offer – $ 100 for a limited time with full access to over 100 hours of keynotes, breakout sessions and other of the best content marketing education available We offer discounts. Don’t miss it just because you couldn’t go to the show. Sign up and use PNR100 as your coupon code .

“Anniversary” Happy 200 on PNR

  • 15:54 ): Enjoy these explosions from the last 200 episodes of PNR: this old marketing, and some of the biggest lessons we’ve learned in the process.

Quick Hits-Notable News and Trends

  • 38:15): A definitive summary of the world of content marketing.

Details – Industry Analysis

  • (53:11): 2017 CMO survey results revealed (Source: CMO survey)
  • (1:04:23): Facebook is prepared to spend a lot of money on video push. (Source: The Wall Street Journal)

Abuse and rave

  • (1:11:11): Robert’s Abuse # 1: There is no doubt that it mentions Equifax’s massive data breach disclosed last week, or the company’s inadequate explanation and short-sighted solution . This is a classic example of a story they tell, rather than anticipate the story. (Source: Krebs on Security)
  • (1:16: 00): Robert’s Abuse 2: Facebook’s advertising indicators are being attacked again. This time around, we found a major discrepancy between the company’s reach report and US census data. If you continue to use attention-based measurements as a measure of the value of your content, it’s an issue that everyone in the industry needs to know. (Source: Fortune)
  • (1: 19:00): Joe’s Rave: Robert and I tend to get most of the recognition of the success of the content marketing world, but there is a great team of people who are truly responsible for bringing us. I would like to point out that an event to life. I want to give them some love to provide the best attendee experience you can have in our industry.
  • (1:20:32): Joe’s commentary: Large companies continue to buy media companies. Still, at CMWorld, I had an interesting conversation with a corporate organization. I was surprised to find that this was possible. I think we’ve finally reached a turning point where companies are starting to take this business model seriously.

This old marketing example of the week

(1:23:24): Rock Island Line: The Rock Island Line was one of the 38 railroad companies operating in the United States during the 1920s when the railroad industry flourished. Still, the company found it competing with the steamship industry for passenger and freight transport. To help promote the service, the company has launched a monthly news and event magazine, as well as a booster club to host events in the community provided by rail services. These membership-centric events featured music performances, games, and poetry readings, with most of the entertainment content focused on the railroad. One song from these booster clubs was called the Rock Island Line. Five years after its first release, the popular local song was rediscovered by John Lomax and veteran folk performer Hadi.

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